Dive summary:
- Danica Patrick reportedly may lose her sponsorship deal with Go Daddy as company changes advertising agencies, though a Go Daddy representative told ESPN.com she is still a "valued asset."
- Patrick has appeared in 10 Super Bowl commercials and 22 commercials overall for Go Daddy since 2007.
- The contract between Patrick and Go Daddy runs through 2013.
From the article:
"The question at hand is: Is she in the Super Bowl or not?" says Barb Rechterman, chief marketing officer at Go Daddy. "What we're trying to do is redefine sexy to be a small-business owner running a successful business. So we want to explore options of how we make our advertising new."
