Dive Brief:

• Domain registrar and web hosting provider GoDaddy is continuing its rebranding with a new spot geared toward small business. 
• The rebranding is a shift in focus to providing services to small businesses and highlighting services beyond domains like GoDaddy's Website Builder. 
• The spot brings back spokesperson Danica Patrick, but is a big departure from the provocative Super Bowl ads that made the brand famous. 

Dive Insight: 

When GoDaddy was getting banned from the Super Bowl, it made the company a household name. Now that it already has that name recognition, the company is intelligently turning the focus to its services and targeting audiences it knows could benefit from them. The company hasn't forgotten the humor, either, which is such a huge part of the GoDaddy brand.