- Google, AOL, and other investors have spurred a $17-million round of funding for in-app focused mobile ad-tech company Vungle.
- Vungle plans to use the funding to build a "suite of monetization tools for mobile app developers" that includes an in-app mobile video ad exchange.
- According to Vungle CEO Zain Jaffer, 80% of time spent on mobile devices is spent on apps and the company wants to be the "monetization infrastructure" apps rely on.
Google, AOL, and the other investors are clearly seeing value in mobile apps and mobile monetization strategies. The industry is exploding, but not one ad tech firm has a tight grasp on how to make serious money from it yet. Vungle could be the one to really build a valid money-making infrastructure in mobile.