- According to a Business Insider analyst report, Google Glass will sell a million units when it is released next year and will grow to 21 million units sold by 2018.
- The popularity will be spurred by professionals using the smart eyewear for medical training, scientific discovery and photography, and Business Insider estimates the cost of Glass will fall to $600 within two years, making it even more accessible.
- Google has already released the Glass Development Kit for app developers to get an early start on the eyewear's mainstream adoption.
Critics have long had doubts about whether or not Glass would become mainstream enough to make it a worthwhile tool. If 21 million people are using Glass by 2018, that would be a worthwhile investment for marketers to develop apps and format advertising for the wearable device. In particular, B2B marketers looking to reach certain professions — like doctors, scientists and photographers — may want to get a jumpstart on developing for Glass before it hits the mainstream.