Dive Brief:
- Google took two big leaps into the world of commerce Wednesday with the announcement of an online and retail store.
- The Google Store is an online e-commerce spot that will sell the company's products, like Chromebooks and Nexus phones.
- The Google Shop is the search giant's first true attempt at a retail store, with branded sections in other retailers like Best Buy.
Dive Insight:
On the surface, the announcements seem like an attempt for Google to keep up with rival Apple, who already has similar entities in place. The search giant is so far simply testing the waters, especially with Google Shop, to see if commerce is the right place for the brand.
