- Google is further fleshing out its global client and agency solutions division with the hire of L'Oreal CMO Marc Speichert.
- Kirk Perry, who Google grabbed from Proctor & Gamble in November, will oversee Speichert in his new role.
- The new hire contributes to Google's ongoing efforts to bring in more brand advertising dollars.
Google has a clever strategy to bring in brand ad dollars by poaching brand ad executives. Those executives have a deeper insight than Google could muster on its own — especially if, like Speichert, they are known for expanding digital spend for their previous employers.