• "Generic Top Level Domains" (or gLTDs) are what comes after the dot, and ICANN is putting a bunch of them up for sale.
• Google led the bidding, with branded domains such as YouTube, Gmail, Android, and more.
• Some other interesting domains that received bids: Google went for love, dog, foo, mom and wow and Amazon went for joy, like (no - Facebook did not bid for like) and zero.
• A full list of domains that received bids, as well as primary contacts, can be found here.

From the article:

Today, ICANN “revealed” the contenders for its new class of “generic top level domains“( gTLDs)—the purported salvation for everyone unable to buy, beg or steal a coveted “dot-com” domain, and also hawked as a brilliant new way for brand marketers to further “own” the mental shelf-space of customers.

What are they? In a nutshell, the new gTLDs are a way for potentially anyone to create a “dot-anything” internet domain. Dot-company, dot-brand, dot-country, dot-religion… literally, dot-anything. We wrote extensively about what marketers need to know about the new generic top-level domains back in January in our What You Need To Know About The New Top Level Domains.

Many pundits are hailing this as the new internet “gold rush”—an opportunity...