- Google opened up its Consumer Surveys program Wednesday to help publishers monetize their content. The search giant pays $0.05 for each survey completed.
- The program prompts readers with a survey before they can continue to read a publishers' content, serving as an alternative to a paywall or popup ads.
- Data collected from the surveys will help publishers with market research and will also appear in AdWords as the extension "Consumer Ratings."
Publishers are struggling to find ways to monetize their content. And it's hard to compete when so much is available free of charge and readers don't like to be bothered with ads. A quick survey might be a successful avenue to help publishers pull in an additional revenue stream and stay afloat.