Dive summary:
- Companies are promoting Halloween costumes with sponsored links as Big Bird searches increase.
- Searches for “Big Bird costume” were up 600% since the first 2012 presidential debate.
- A rise is also occurring at brick-and-mortar shops for Big Bird costumes this Halloween.
From the article:
According to Mark Bietz, marketing VP for HalloweenCostumes.com, "Our marketing team quickly mobilized media efforts on Google and other channels to answer the call of politically savvy shoppers. In the three days following the debate, we sold out of our traditional Big Birds."
