Dive Brief:

• The San Francisco Board of Supervisors has voted to approve health warning labels on ads for sodas and other sugary drinks, citing the beverage's contribution to obesity, diabetes and other health problems. 
• The ordinance would only apply to outdoor advertising within city limits -- billboards, walls, taxis, buses -- but not to packaging, print, broadcast, or web ads. 
• If the ordinance passes in Board of Supervisors -- and the mayor doesn't veto it -- San Francisco will become the first city to enforce such an ordinance towards sugary drinks. 

Dive Insight: 

Ordinances like the one San Francisco is pursuing have been historically difficult pass, but people are pushing for better education. Through media like the Fed Up documentary, the population is becoming more aware of the health risks associated with sugar consumption. Movements like the one in San Francisco could spark a national trend similar to the crack down on cigarette advertising.