Dive summary:
- Marketing consultant Ernan Roman suggests how marketers can actively manage Twitter accounts and keep up with the public conversation.
- Stand out from the clutter in Twitter by creating custom brand hashtags and using a relatable voice from which followers can easily digest information.
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Finally, stay informed and on top of tweets by following all tweets related to your company, as well as those relevant to your industry.
From the article:
In the past, marketers had a clear distinction to work with: Facebook offered great demographic targeting options and opportunities for social endorsement, and Twitter was a real-time platform. But with the growth of Facebook's newsfeed (and, now, timeline) both platforms are truly real-time. So what is the unique benefit of Twitter for marketers? Twitter is the major platform for monitoring and participating in the public conversation. ...
