Consumer brand interactions have come a long way in the past couple years. The social web has turned into a consumer's playground to talk about or interact with brands. People search for the best deals, assess product reviews, share the positive or negative insights with their social spheres of influence, and find locations -- whether online or brick and mortar -- to purchase a product. And, for better or worse, technology has provided ways to measure consumer engagement at each of these touch points. Sure, there are mountains of data to sift through, but you can't ignore it. Interpreting i...