Dive summary:
- In a 5 minute video post on his site, Social Triggers, Derek Halpern discusses the concept of passive and active colors, and how to effectively utilize them to increase conversions.
- Your passive color is the most common color on your site, often black. This comprises the bulk of the content of your site, and goes a bit deeper into your product or offering.
- Your action color should always be consistent, and invite people to click. Example: Over at Social Triggers, Derek uses purple for all his links (where he wants people to take action), which trains his users to look for purple.
- Remember to use a lot more passive colors than active colors, allowing the active colors stand out more.
From the article:
Green? Red? Orange? Just what is the BEST color for high conversions? Surprisingly enough, there IS an answer to this question…and I share the details in the second episode of Social Triggers TV.
