Dive Brief:

• HubSpot has been expectations yet again with its Q4 revenue for 2014—coming in with $34.2 million over a projected $31 to $32 million. 
• Reported revenues are up 53% over 2013 for the quarter. 
• The marketing and sales software firm has had an impressive run since it's public offering launched in October, and started at $25 a share over the projected $19. 

Dive Insight:

HubSpot can be a model in many areas for marketing companies and has extended its success to its IPO. Many other marketing and ad tech companies haven't been so lucky in recent years after going public, but HubSpot seems to be the model in how to take things in the right direction. 

HubSpot has a total of 13,607 customers, a jump of 35% from a year-ago period.