Dive Brief:
- Eric Yellin, Hulu's VP of marketing and distribution, is leaving the online TV streaming service to join social messaging startup Whisper.
- Whisper is an app that allows users to anonymously post photos with text overlays, often to air dirty laundry or share secrets.
- Yellin's departure comes just one year after CEO Jason Kilar and CTO Richard Tom, as well as several other executives, announced they were leaving Hulu.
Dive Insight:
Losing the VP of marketing is surely another blow to Hulu in a turbulent year. Despite the executive shuffling, Hulu recently announced a 2014 lineup that includes an ambitious 15 original series. That signals that the firm may not be doing so badly, but time will tell. The executive restructuring may just rejuvenate the company.
