Dive Brief:
- The Interactive Advertising Bureau today released some advice for advertisers looking to build a programmatic sales team on their website.
- The guidelines are in response to the expectation that programmatic spending will grow by 75% in 2013 and by 38.4% in the coming year.
- IAB offers three tips: Make sure your ad ops can handle programmatic campaigns, start pushing programmatic but watch for conflicts, and turn your programmatic sellers into internal consultants.
Dive Insight:
Clearly, programmatic spending is booming at the moment, so the IAB is wise to offer some assistance to advertisers looking to build a sales team. Overall, the advice offered is to meant to help prepare your team with the proper knowledge. Knowing programmatic inside and out will be critical to sustaining success.