- The Interactive Advertising Bureau today released some advice for advertisers looking to build a programmatic sales team on their website.
- The guidelines are in response to the expectation that programmatic spending will grow by 75% in 2013 and by 38.4% in the coming year.
- IAB offers three tips: Make sure your ad ops can handle programmatic campaigns, start pushing programmatic but watch for conflicts, and turn your programmatic sellers into internal consultants.
Clearly, programmatic spending is booming at the moment, so the IAB is wise to offer some assistance to advertisers looking to build a sales team. Overall, the advice offered is to meant to help prepare your team with the proper knowledge. Knowing programmatic inside and out will be critical to sustaining success.