Dive Brief:

• IAB announced it is expanding its certification program to include Digital Data Solutions. 
• The extension is an answer to the growing importance of data management in digital marketing—due largely to an increase in programmatic buying and selling. 
• The program targets professionals with at least two years of experience in data analytics or management, and covers establishing data policies, managing data supply, creating data products, developing client data solutions, activating data integrations, and data analytics. 

Dive Insight: 

Data management can be a tough mountain to climb for marketing professionals. A certification course could help build a solid foundation for continuous learning on the subject. A large percentage of marketers would likely benefit from data training and certification, and an educated workforce benefits the entire industry.