Dive Brief:

• According to PointRoll data, the Interactive Advertising Bureau's Rising Star ads are resulting in 70% click through rate than standard sized display ads. 
• The Rising Star ads are larger in size than standard display ads and offer a more rich, dynamic experience for both display and video ads on desktop and mobile screens. 
• PointRoll also reported that video completions for Rising Star were up 19% over standard ads. 

Dive Insight: 

Overall, the Rising Star ads seems to be achieving their goal of grabbing more attention. It makes sense that larger and more dynamic ads would cause more clickthroughs and more time spent with video ads. It can be easy to ignore online ads, so anything that helps them stand out is a plus.