Dive summary:
- As past of their “People for Smarter Cities” campaign, IBM has rolled out a series of physical advertising that actually serve a purpose to help people.
- For example, one ad provides a canopy to shield people from the elements, another poster swings out to offer a bench, and yet another acts as a ramp over stairs.
- IBM joins a recent trend of companies providing help through advertising; Scrabble recently brought free Wi-Fi to parts of France as a promotion and Nivea put up solar-powered phone charger ads on the beaches of Brazil.
From the article:
"The ads are part of IBM’s “People for Smarter Cities” campaign, which is an initiative and ideas sharing platform that encourages people to come up with and share their ideas about use technology to improve their cities."
