- Xerox has named former IBM VP of global services John Kennedy as its new CMO.
- Kennedy has filled a variety of marketing positions at IBM since 1996 and was instrumental in turning the company's focus from hardware to services.
- Kennedy will replace Christa Carone, who left Xerox for a new position in October.
Kennedy's experience in moving IBM from a hardware-focused firm to a service provider is likely a big contributor to his appointment. Xerox is undergoing its own transformation from products to services and will need the additional guidance Kennedy's experience can provide.