- Two students—Aditya Hariharan and Joshua Namdar—from the Miami Ad School in New York have developed a project that answers the question, "What flavor ice cream would an ad agency be?"
- The project morphed into the Agency Scoops Tumblr page that features illustrations of ad agencies as different flavors of ice cream—like "Cookies 'N Bacon" for 360i, which represents Oreo and Oscar Meyer.
- Instead of listing ingredients on the ice cream container, the students pulled together a list of accomplishments, including recent awards.
This fun project will not only get the university students noticed for internships—the main goal of the project—but it's also a fun Tumblr page for ad professionals to follow. The page is one way for agencies to gauge how they are perceived by the advertising culture, and particularly by young ad hopefuls who will soon be joining the agency ranks.