Dive Summary:

• Be sure to post photos if possible since the Facebook newsfeed, EdgeRank, favors photos to links, words and other post types.
• Text matters too!  Writing text-heavy posts shows your readers that you're putting time and effort into your content, and may help improve your visibility in EdgeRank.
• Segment your fans by taking advantage of Facebook's new post-targeting feature.

From the article:

Brands have learned that success with a Facebook page isn’t just about fan numbers, but also about how many fans see their posts. Facebook’s news feed algorithm — called EdgeRank — controls that visibility.

Of course, optimizing a news feed so that it bumps up your EdgeRank is a complicated recipe that varies with each brand, the kind of content it posts, and its fans. There have been hundreds of blog posts written about this subject, but here are five completely new ways...