Dive summary: 

• A publishing software system from Inbound Writer seeks to help publishers and bloggers determine audience interest levels before spending the time to produce content. 
• The system takes a topic and scans the Web to see how often it has been covered, measuring how many have seen it via social media and search engines while also taking into consideration whether it is "evergreen" and if its publisher is a high-traffic site. 
• Debut users of Inbound Writer's software include Source Interlink Media brands, including Motor Trend Magazine, and the system has also garnered attention from major TV networks. 

From the article: 

"It's no longer enough to know how well a post is written on a gut level or whether it contains the right SEO keywords, Bestoff contended.

'A variety of factors are going to determine the performance of a piece of content that are independent of how that post reads,' he said. 'Most people don't understand that's what's going on beneath the hood. And if they do understand it, they don't have actionable data. The tools and applications people use today are kind of like hammers. We are more like a nail-gun.'"