IBM has released an infographic developed from some released use case data. Today’s rapidly growing flood of big data represents immense opportunity for forward-thinking marketers. But to fully leverage the potential that exists within these massive streams of structured and unstructured data, organizations must quickly optimize ad delivery, evaluate campaign results, improve site selection and retarget ads. The infographic highlights the need for marketers to implement rules-driven integration of disparate data, improve operating infrastructures, c create a network of data-centric &#...
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