Dive Summary:
- After studying 60 ad campaigns, Facebook found that their own ads had a 92% trust rate, compared to TV, radio and newspaper ads with a 47% trust rate.
- 35% reported a lower cost per conversion, while 70% had a 3x return on investment (ROI) and 70% had a 5x or higher ROI.
- Facebook ads attained 192% greater share of conversions, 98% higher ad recall, and 31% greater brand awareness compared to other online ad campaigns.
From the article:
On the heels of publishing Why Facebook Doesn’t Cut It, we find this infographic directly from the source… The Power of Facebook! If you skip through all the fluff of the big numbers, the bottom of the infographic is the real story… are business results there? Facebook says they are. Here is the end of the sentence...
