Dive Brief:
- InMobi has launched a new interactive, context-aware mobile video ad platform.
- The platform enables brands and developers to create highly interactive video ads for mobile.
- According to InMobi, revenue for partners is highly increased, as the new mobile video ad platform will expand user ad engagement fivefold.
Dive Insight:
The shift to mobile for video has been a somewhat laborious process. Advertisers are still searching for the best way to reach mobile users with video. InMobi's rich innovations in its context-aware mobile video ad platform gives advertisers more options and more control.
