Dive summary:

• A blog post from Instagram co-founder Kevin Systrom said the advertising section of the terms of service has reverted to the original version from 2010.
• Systrom says future changes to advertising will be experimented with before being introduced.
• The blog post includes an apology for Instagram not better communicating its intentions.

From the article:

… In the days since [the updated terms unveiled], it became clear that we failed to fulfill what I consider one of our most important responsibilities – to communicate our intentions clearly. I am sorry for that, and I am focused on making it right.

The concerns we heard about from you the most focused on advertising, and what our changes might mean for you and your photos. There was confusion and real concern about what our possible advertising products could look like and how they would work.