Dive summary:

• A blog post from Instagram emphasizes that the company does not plan to make user photos available to advertisers.
• Instagram says it does not own user photos but those rights remain with the user.
• The ability to make photos private does not change with the new terms of service.

From the article:

… But even if the updated terms of service were overblown by the media, Monday’s release was clearly a misjudgement on Instagram and Facebook’s part. The company didn’t fully explain what the changes meant and how your photos would be used, and people felt that their privacy would be violated by the new terms, which they have no choice to opt out of, as they do with Facebook social ads. And once users lose trust in a company, it can be hard to gain that back. …