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Editors' picks

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Deep Dive

How legacy CPG brands can crack the social-first marketing code

Ten-figure acquisitions, new agency experiments and organizational changes are underway, but the real key may be relinquishing a sense of control.

By Peter Adams • Sept. 3, 2025
E.l.f. Cosmetics/Oberland

Deep Dive

Inclusive marketing ‘in paralysis’: How brands can reject the standstill

Diverse representation continues to present a major opportunity for brands and could become even more of an expectation during the end-of-year period.

By Jessica Hammers • Oct. 27, 2025

Latest in Social Media

Waterloo Sparkling Water names Dentsu Creative social AOR as brand expands

By Peter Adams
Depop touts ability to support consumer incomes with ‘Depoponomics’

By Jessica Hammers
PepsiCo’s first creator-led product launch reimagines chips for Gen Z

By Chris Kelly
How QSRs are building on value marketing with pop culture, nostalgia

By Chris Kelly

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