Dive summary:
- Badges will now allow Instagram users to direct traffic from a personal website to their web-based Instagram profile.
- TechCrunch reports that the embeddable badge feature was “highly requested" by the photo-sharing services' users.
- The new feature helps Instagram expand from being a social media format focused on mobile.
From the article:
"... Instagram badges are an easy way to direct new followers to your Instagram web profile. Add them to your brand website, campaign promotions or personal blog to help users discover and engage with your Instagram content. ..."
