Marketing Mayhem

An old-school game for the modern marketer

Think you're a battle-tested marketer? Play our interactive game and see if your skills measure up by conquering nine of the toughest challenges facing the industry today.

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Editors' picks

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Deep Dive

How legacy CPG brands can crack the social-first marketing code

Ten-figure acquisitions, new agency experiments and organizational changes are underway, but the real key may be relinquishing a sense of control.

By Peter Adams • Sept. 3, 2025
Slaven Vlasic via Getty Images

Deep Dive

5 years of media evolution provide few answers to brands’ chaotic 2025

Planning around tariff disruption echoes the pandemic, a moment the industry did not always meet with agility or savvy investment decisions.

By Peter Adams and Julia Himmel • May 6, 2025

Latest in Mobile

Dove Men+Care takes to Strava and social media to promote reformulation

By Sara Karlovitch
Sociable: Reddit launches ‘People are the Best’ campaign

By Andrew Hutchinson
How TikTok Shop is changing innovation for food and beverage brands

By Michael Brady
How Instacart is cultivating full-funnel marketing with video, AI

By Peter Adams

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How legacy CPG brands can crack the social-first marketing code

5 years of media evolution provide few answers to brands’ chaotic 2025

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