Dive Brief: 

• Ad units for the iPad versions of magazines were up 16% in 2013 according to a report from MPA-The Association of Magazine Media and Kantar Media. 
• The growth of print ads in the same 69 titles studies only grew 0.1% in the same year period. 
• While the ad unit increased, the iPad version had only a small effect on circulation offering just a 3.3% increase in overall circulation in 2013. 

Dive Insight: 

The increase in ad units for iPad is good news for the magazine publishing industry which, as the report reflects, is struggling to grow ad revenue from their print editions. Now that more advertisers are seeing the value and investing in iPad ad units, hopefully more advertisers will follow suit.