- Ad executive at media buying companies are accusing Google of pressuring them to utilize the search giant's ad buying manager DoubleClick Bid Manager in order to access its ad exchange.
- Putting pressure for ad buyers to bundle could be considered a violation of the FTC's antitrust regulations because of Google's dominance as an ad exchange.
- No formal investigation from the FTC has been confirmed, but according to a report from Digiday several ad executives have received contact from the FTC this year.
Encouraging customers to bundle items itself isn't illegal for any company—in fact it's quite common. Google is in a unique position, however, because it holds a near-monopoly on the ad exchange. A company in that position needs to be extra careful how they handle sales approaches because of the power they hold in the industry.
A spokesperson from Google told Digiday she was not aware of any FTC inquiry happening.