• Shanna Mallon argues that yes, Pinterest for B2B is fraught with complications, and for many firms, is not worth their time.
• Pinterest is for merchandise, so if you sell services rather than something that lends itself to a pretty picture, you have an uphill battle.
• Traffic often bounces (rather than engages).  With spammers providing shady links, and unresolved copyright issues, there is a higher risk than relative reward.
   

From the article:

You don’t have to look very hard to find another article about Pinterest—this social network is hotter than hot, providing more referral traffic than all the other networks combined for some major brands. But even as more and more companies strive to get in on the action, There’s one question many of us still can’t shake, especially in the B2B realm: does Pinterest make good business sense for everyone?

While it’s true that social media’s bright, new toy offers obvious benefits to food blogs and fashion companies, what about the more obscure brands–the makers...