- Samsung outspends Apple globally on marketing and has increased U.S. spending from $20.1 million to $617 million, compared to Apple's $627 million.
- Recently, Publicis Groupe's CEO claimed the viral hit of Ellen DeGeneres' celebrity selfie at the Oscars was worth $1 billion — and the photo likely would have been taken with DeGeneres' iPhone rather than a Samsung Galaxy had Publicis not arranged a $20-million sponsorship deal.
- Apple has recently lost market share to the Korean-based firm and has hired four digital agencies in the past week to help stay competetive.
It's certainly debatable which company has the most innovative product, but Samsung seems to be the clear winner in innovative marketing. The Oscar selfie was a spontaneous event — and Publicis' claim of its billion-dollar worth is surely inflated — but the idea to integrate the Galaxy phones into the event was a smart move.