Dive summary:
- International texting and chat app WhatsApp, recently featured in a Katy Perry video, is hot with teens, and despite having no adds, Israeli chocolate brand Klik found a way to reach users.
- To get on the app, Klik got creative, teaming up with agency Great Interactive to create a Simon Says game called "Klik Says."
- To encourage WhatsApp users to add the brand, Klik posted their WhatsApp number on Facebook and asked followers to add them—so far, over 2,000 users have added Klik, with 91% completing Klik Says tasks.
From the article:
"According to Klik, more 2,000 have teens added the brand on WhatsApp and 91 percent of them completed their Klik Says tasks. The Klik Says initiative also created buzz on Facebook, resulting in almost 1 million impressions for Klik Says content. Engagement rate for Klik increased by 51 percent on Facebook."
