Dive Brief:

• Jameson Whiskey has served up the first 3D video in a Facebook or Instagram ad. 
• To celebrate St. Patrick's Day, Jameson developed the video that gives the illusion of a shot of whiskey sliding down a bar and coming out of the video into an outstretched hand.
• The company is also using a new location tool to send photos to Facebook users near New York bars. According to Jameson, the campaign will be the first time a Facebook video has been hyper-targeted at the individual bar level. 

Dive Insight: 

This fun holiday campaign showcases the innovation that brands can achieve with video on Instagram, Facebook, and other platforms. The technology is ever-growing, as shown by the recent addition of 360-degree video capabilities on YouTube. Marketers should be excited about the opportunities that advancements in video can offer.