- Marketing communications agency JWT has hired Amy Avery as its new head of analytics for North America.
- The hire follows the appointment of new executive director of analytics, Paul Turzio.
- Avery has previously held analytics roles at Proximity BBDO and at JWT's direct marketing unit, JWT/RMG Connect.
JWT's move to hire two analytics pros underscores the impact big data is having on the agency world. Both Avery and Turzio had proven experience with analytics serving major brands. That past experience should help JWT build out its analytics offerings.