WPP's JWT is rebranding its 60-person Minneapolis office as Digitaria, Ad Age has learned.
The move marks a significant expansion into the midwest for Digitaria, the San Diego-based digital and technology firm that JWT acquired in August 2010.
David Eastman, CEO, JWT North America and worldwide digital director, told Ad Age the move gave the office an opportunity to be part of a larger digital network while providing Digitaria access to health-care expertise.
