- LinkedIn introduced an expanded version Thursday of its Marketing Solutions platform.
- The expanded platform has five pieces: LinkedIn Lead Accelerator, Sponsored Updates, LinkedIn Onsite Display, LinkedIn Network Display, and Sponsored InMail.
- The two biggest rollouts are Lead Accelerator—which lets businesses segment their audiences and distribute ads to each group accordingly—and the Display Network, which offers advertisers the ability to post both within and outside of LinkedIn's network.
LinkedIn is in a unique spot because while it's still technically a social media website, it's also tapped into the B2B world more than any other social platform. Twitter and Facebook have made strides in advertising outside their own respective platforms, but are not taken as seriously by professionals—perhaps because LinkedIn's not cluttered with cat photos just yet.
On the new products, Russell Glass, head of products for LinkedIn had this to say: “It allows marketers to capture all the behavior about who’s visiting their website, who’s visiting their landing pages, and combine that with the intelligence LinkedIn has,” he told TechCrunch.