Dive summary:

• Companies are now able to build and add LinkedIn advertising capabilities to their own platform.
• LinkedIn’s new ads API lets marketers tie a LinkedIn campaign with other display ad campaigns.
• The API currently only opens up browser-based inventory.

From the article:

… “By all accounts it works. It adds a mid-funnel casket to the overall mix … where you’re trying to get a more engaged audience that’s more likely to spend time with a brand and its content,” said (Bizo CEO Russell) Glass. …