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Industry trends
Campaigns that made a splash so far this year
Reese goes all-in on ASMR with feature-length film
The full Reese's video times in at nearly 1 hour and 30 minutes.While 2.2 million people viewed the trailer, just 490,000 saw the full film. Source: YouTube
Gillette tackles toxic masculinity in short film that nods to #MeToo
Of the more than 1.5 million social media mentions, 1.1 million were within the campaign's first 24 hours. Source: TalkwalkerNo. 5 in likeability ranking of Q1 ads. Source: Ace Metrix
Sentiment: 32% 😀, 36% 😠, 32% 😒 Source: Talkwalker
Bud Light's "Game of Thrones" Super Bowl spot snagged more than 46,500 social mentions
Sentiment: 22% 😀, 4% 😠 Source: TalkwalkerThe beer brand spent an estimated $33.2 million on new creative for the Super Bowl. Source: Kantar
Oreo used 2,750 cookies to reenact the "Game of Thrones" title sequence
Twelve percent of "Game of Thrones" fans have a favorable view of Oreo compared to just 3% for the average consumer. Source: YouGov
Taco Bell's hotel debut scored around 15,000 social mentions
Sentiment: 24% 😀, 8% 😠, 68% 😒 Source: TalkwalkerOne night at "The Bell" costs $169. Source: Adweek
Reservations sold out in two minutes. Source: CNBC