An article from

Marketing 2019 Key stats at the half

July 8, 2019

By: the Marketing Dive team

Industry trends

The world's most valuable brand is worth $315.5 billion. Source: Kantar

43 months

Average CMO tenure dropped by 1 month this year. Source: Spencer Stuart

↑ 4.7%

Global online ad spend is set to grow 4.7% this year, up from the 4% forecast in December 2018. Source: Zenith

43%

Nearly half of advertisers planned to increase spending on influencer marketing by April. Source: ANA

Campaigns that made a splash so far this year

1:22:27

Reese goes all-in on ASMR with feature-length film

The full Reese's video times in at nearly 1 hour and 30 minutes.

While 2.2 million people viewed the trailer, just 490,000 saw the full film. Source: YouTube

Reese The Movie: A Movie About Reese (An ASMR Experience) Credit: Reese Canada on YouTube

1.5M

Gillette tackles toxic masculinity in short film that nods to #MeToo

Of the more than 1.5 million social media mentions, 1.1 million were within the campaign's first 24 hours. Source: Talkwalker
No. 5 in likeability ranking of Q1 ads. Source: Ace Metrix
Sentiment: 32% 😀, 36% 😠, 32% 😒 Source: Talkwalker

46,500

Bud Light's "Game of Thrones" Super Bowl spot snagged more than 46,500 social mentions

Sentiment: 22% 😀, 4% 😠 Source: Talkwalker
The beer brand spent an estimated $33.2 million on new creative for the Super Bowl. Source: Kantar

2,750

Oreo used 2,750 cookies to reenact the "Game of Thrones" title sequence

Twelve percent of "Game of Thrones" fans have a favorable view of Oreo compared to just 3% for the average consumer. Source: YouGov

Oreo x Game of Thrones Title Sequence Credit: OREO Cookie on YouTube

15,000

Taco Bell's hotel debut scored around 15,000 social mentions

Sentiment: 24% 😀, 8% 😠, 68% 😒 Source: Talkwalker
One night at "The Bell" costs $169. Source: Adweek
Reservations sold out in two minutes. Source: CNBC

3,000

KFC's sexy Mother's Day video spurred 3,000 brand mentions

Sentiment: 27% 😀, 9% 😠, 64% 😒 Source: Talkwalker

5,500

Kylie Jenner's OOH campaign pushes ads to more than 5,500 signs

It's reportedly the largest-ever programmatic OOH campaign, with thousands of digital screens at shopping malls and along highways. Source: Adomni

Editors' picks

Courtesy of Ben & Jerry's

6 months later: Activist marketing takeaways from Nike, Ben & Jerry's calls for racial justice

Analyzing brand messages supporting Black Lives Matter, Gartner found terms like White supremacy alienated consumers — but an ad's reception doesn't tell the full story.

By Peter Adams • Dec. 02, 2020

Courtesy of Sonic Drive-In

How Sonic Drive-In swapped its iconic pitchmen for a 'pandemic-proof' campaign

Chief marketing officer Lori Abou Habib explains how the QSR shifted its focus from its long-running "Two Guys" to real families — right before COVID-19 upended the year.

By Chris Kelly • Dec. 22, 2020

Latest in Creative

Heinz asks fans to wait 57 minutes for website to load in latest endurance play

By Peter Adams • Feb. 26, 2021

Ruffles celebrates individuality on social media and in return to TV ads

By Robert Williams • Feb. 26, 2021

Column

Campaign Trail: RXBAR embodies 'no BS' philosophy in return to fitness roots

By Natalie Koltun • Feb. 26, 2021

M&M's revives Messages packs with integrated Spotify playlists

By Robert Williams • Feb. 26, 2021

Pepsi deploys customized voice-overs to balance personalization, reach in Zero Sugar push

By Peter Adams • Feb. 25, 2021

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Marketing 2019 Key stats at the half

Industry trends

Campaigns that made a splash so far this year

Editors' picks

Press Releases

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