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Marketing 2019 Key stats at the half

By: the Marketing Dive team

Industry trends

The world's most valuable brand is worth $315.5 billion. Source: Kantar
43 months
Average CMO tenure dropped by 1 month this year. Source: Spencer Stuart
↑ 4.7%
Global online ad spend is set to grow 4.7% this year, up from the 4% forecast in December 2018. Source: Zenith
43%
Nearly half of advertisers planned to increase spending on influencer marketing by April. Source: ANA

Campaigns that made a splash so far this year

1:22:27

Reese goes all-in on ASMR with feature-length film

The full Reese's video times in at nearly 1 hour and 30 minutes.

While 2.2 million people viewed the trailer, just 490,000 saw the full film. Source: YouTube

Reese The Movie: A Movie About Reese (An ASMR Experience) Credit: Reese Canada on YouTube

1.5M

Gillette tackles toxic masculinity in short film that nods to #MeToo

Of the more than 1.5 million social media mentions, 1.1 million were within the campaign's first 24 hours. Source: Talkwalker
No. 5 in likeability ranking of Q1 ads. Source: Ace Metrix
Sentiment: 32% 😀, 36% 😠, 32% 😒 Source: Talkwalker
46,500

Bud Light's "Game of Thrones" Super Bowl spot snagged more than 46,500 social mentions

Sentiment: 22% 😀, 4% 😠 Source: Talkwalker
The beer brand spent an estimated $33.2 million on new creative for the Super Bowl. Source: Kantar
2,750

Oreo used 2,750 cookies to reenact the "Game of Thrones" title sequence

Twelve percent of "Game of Thrones" fans have a favorable view of Oreo compared to just 3% for the average consumer. Source: YouGov
Oreo x Game of Thrones Title Sequence Credit: OREO Cookie on YouTube

15,000

Taco Bell's hotel debut scored around 15,000 social mentions

Sentiment: 24% 😀, 8% 😠, 68% 😒 Source: Talkwalker
One night at "The Bell" costs $169. Source: Adweek
Reservations sold out in two minutes. Source: CNBC
3,000

KFC's sexy Mother's Day video spurred 3,000 brand mentions

Sentiment: 27% 😀, 9% 😠, 64% 😒 Source: Talkwalker
5,500

Kylie Jenner's OOH campaign pushes ads to more than 5,500 signs

It's reportedly the largest-ever programmatic OOH campaign, with thousands of digital screens at shopping malls and along highways. Source: Adomni

Press Releases

Discover announcements from companies in your industry.

TEAM LEWIS Retires the Resume; New Application Prompt Simply Asks “Who Do You Want to Be?”
Press Release from TEAM LEWIS
The Creator Economy Survey by The Influencer Marketing Factory
Press Release from The Influencer Marketing Factory
Pavone Marketing Group Doubles Down on Loyalty, POS and Shopper Marketing with Acquisition o...
Press Release from Pavone Marketing Group
SlickText Introduces Workflows To Automate Personalized, Behavior-Driven Texting Experiences
Press Release from
SlickText
View all | Post a press release
Editors' picks
  • story image
    Image attribution tooltip
    Courtesy of Mtn Dew
    Deep Dive

    9 campaigns that showed marketers staying nimble despite haze of H1 2021

    As consumers navigate the stop-start nature of pandemic recovery, some brands have proved adept at addressing their anxieties and tech needs by offering a dose of optimism, in-person events or NFTs.

    By Peter Adams and Asa Hiken • July 13, 2021
  • story image
    Image attribution tooltip
    Courtesy of Bud Light

    Bud Light readies post-pandemic summer plans with $10M stimulus

    VP of Marketing Andy Goeler details how the bestselling beer brand in the U.S. is helping people get back to bars, concerts and sporting events.

    By Chris Kelly • April 27, 2021
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