The world's most valuable brand is worth $315.5 billion.
Average CMO tenure dropped by 1 month this year.
Source: Spencer Stuart
Global online ad spend is set to grow 4.7% this year, up from the 4% forecast in December 2018.
Nearly half of advertisers planned to increase spending on influencer marketing by April.
Campaigns that made a splash so far this year
The full Reese's video times in at nearly 1 hour and 30 minutes.
While 2.2 million people viewed the trailer, just 490,000 saw the full film.
Reese The Movie: A Movie About Reese (An ASMR Experience)
Reese Canada on YouTube
Of the more than 1.5 million social media mentions, 1.1 million were within the campaign's first 24 hours.
No. 5 in likeability ranking of Q1 ads.
Source: Ace Metrix
Sentiment: 32% 😀, 36% 😠, 32% 😒
Sentiment: 22% 😀, 4% 😠
The beer brand spent an estimated $33.2 million on new creative for the Super Bowl.
Twelve percent of "Game of Thrones" fans have a favorable view of Oreo compared to just 3% for the average consumer.
Oreo x Game of Thrones Title Sequence
OREO Cookie on YouTube
Sentiment: 24% 😀, 8% 😠, 68% 😒
One night at "The Bell" costs $169.
Reservations sold out in two minutes.
Sentiment: 27% 😀, 9% 😠, 64% 😒
It's reportedly the largest-ever programmatic OOH campaign, with thousands of digital screens at shopping malls and along highways.