- Marriott is partnering with a technology startup to develop travel content for Snapchat.
- The initiative with the mobile platform is part of a larger campaign that also involves short films for YouTube with production team Sanders and Moss.
- The content will offer up travel tips to Snapchat users, such as "top five restaurants in Dallas."
More and more brands are seeing the value in utilizing Snapchat. It's hip and reaches a younger demographic that will soon turn into consumers of hotel rooms. And by creating travel videos for the app and Youtube, the brand is tapping into a larger trend of creating its own 'lifestyle brand'— which is encapsulating a certain lifestyle that speaks to the core of the brand.