Martech startup RevJet launches creative side platform
- RevJet, a marketing technology startup, launched a creative side platform (CSP), a tech that the company says is first of its kind.
- RevJet’s CSP extends marketing technology to include advertising creatives.
- The CSP will allow marketers and agencies handle ad creatives across multiple platforms including mobile, social, video and programmatic ad campaigns.
RevJet’s new technology taps into the ad creatives that help power the $500 billion annual media spend, and will marketers to, in RevJet’s words, “construct, view, serve, measure, and automatically optimize all their ad creatives” for ad campaigns ranging from social, video and mobile to programmatic channels.
Mitchell Weisman, RevJet founder and CEO, said tapping into the multi-billion dollar media spending marketplace is possible by increasing the performance of ad creatives across devices and formats and at scale.
“For years, I’ve preached to my team that we must always be experimenting with ad creatives, but we’ve never had anything like the RevJet CSP to make it happen,” Grad Conn, CMO lead for Microsoft’s Centralized Marketing Organization, said in a release. Conn touted the CSP as a "truly comprehensive" creative platform that he believes will "facilitate effortless creative experimentation." The company is onboarding four creative agencies and two DSPs as part of the CSP adoption, Conn said.
RevJet is backed by $2.5 billion private equity firm Nautic Partners.