- MediaMath has added several ad exchanges to help expand its programmatic offerings.
- Over 60 billion monthly video impressions will now be available through the new ad exchanges, which include LiveRail, BrightRoll, Adap.tv, and DoubleClick Ad Exchange. SpotXchange, StickyADS.tv, and more will be added in the near future.
- Customers will be able to access the new ad exchanges — which will also include premium offerings from sites like Yahoo, Microsoft, and Conde Nast — through MediaMath's TerminalOne platform.
The more options advertisers have for programmatic buying, the more in-control they will feel. MediaMath has tapped into this idea and has spent time educating advertisers on their options. The addition of more ad exchange relationships will hopefully attract advertisers for MediaMath.