- Ad Age has named it's Agency of the Year for 2015 and it's New York-based R/GA.
- According to Ad Age, R/GA innovative approach of melding technology and creativity built its reputation and "the work did not merely reflect popular culture; it steered it."
- A big contributor to R/GA's success is to ignore the tradition of top down approaches—TV first— and focuses on digital and mobile before other avenues.
R/GA certainly has a hand in all avenues of advertising: From digital to TV to new technology like wearables, but its focus remains on what works. The digital-first approach works because it's simply where people are today; they are looking at a smartphone over a television set. That digital focus, combined with R/GA's ability to adapt and pour effort into new areas, is why the agency is at the top for 2015.