There’s Microsoft, there’s Bing, there’s Yahoo, and there’s the Search Alliance. How can any small business search advertiser figure out what’s what? That’s the thinking behind the rebranding of Microsoft Advertising to Bing, announced this week.
Small businesses are a particularly important audience for Bing, given the strength of Google AdWords among smaller advertisers.
The company has already rolled out a new branded landing page for small- and medium-sized businesses, building on other efforts it’s making to simplify everything to attract these marketers.
