- A closer look at the data reveals that while mobile use has rapidly increased, that hike is in addition to desktop, not in place of it.
- According to comScore, overall time spent online on desktop devices has remained steady over the past two years.
- Mobile use has increased dramatically over the past two years, but users are just adding to the total time spent online with mobile devices, not detracting from time spent on desktops.
Certainly the increase in mobile activity is something that marketers should be paying attention. The growth has been dramatic and firms are responding. EMarketer predicts that mobile ad spending will double desktop spending by the year 2017 -- a reaction to the increased use of mobile devices. Still, it's important not to forget that desktop use is still alive and well.
While mobile growth has experienced a huge spurt in recent years, some are predicting it has hit a plateau. Digital advertiser Fluent reported this year that it experienced a year-over-year drop in mobile interactions of 2%. That plateau and the fact that desktop is holding steady is the side of the story that many marketers should be talking about.