By: the Mobile Marketer team
Though spending forecasts are bleak, value-focused messaging and smart social media plays could help brands transcend the turbulence.
Nike’s first big game ad in 27 years and other purpose-driven spots won the night, while ads built on celebrities, humor and politics had an uneven showing.
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Though spending forecasts are bleak, value-focused messaging and smart social media plays could help brands transcend the turbulence.
Nike’s first big game ad in 27 years and other purpose-driven spots won the night, while ads built on celebrities, humor and politics had an uneven showing.