- The Mobile Marketing Association has announced the launch of what it is calling a "first-ever comprehensive database" of mobile marketing case studies.
- Dubbed the "Case Study Hub," the database holds over 450 mobile marketing case studies from over 40 countries.
- MMA CEO Greg Stuart says that Case Study Hub is meant to help marketers improve by "better understanding how their peers are using mobile and what’s working and what isn’t.”
A searchable database filled with reviewed case studies sounds like a marketer's dream. Having access to all of that information in one place really could be a gold mine for industry knowledge and an inspirational starting point for new ideas. Marketers helping each other out can breed some positivity in an industry that is highly competitive.