Dive Brief:

• The Mobile Marketing Association has announced the launch of what it is calling a "first-ever comprehensive database" of mobile marketing case studies. 
• Dubbed the "Case Study Hub," the database holds over 450 mobile marketing case studies from over 40 countries. 
• MMA CEO Greg Stuart says that Case Study Hub is meant to help marketers improve by "better understanding how their peers are using mobile and what’s working and what isn’t.”

Dive Insight: 

A searchable database filled with reviewed case studies sounds like a marketer's dream. Having access to all of that information in one place really could be a gold mine for industry knowledge and an inspirational starting point for new ideas. Marketers helping each other out can breed some positivity in an industry that is highly competitive.